By William Agda
The Madagaya Trade Fair 2024 opened at Robinsons Mall in Valencia City, bringing together over 100 exhibitors to highlight Bukidnon’s agricultural products, crafts, and culinary specialties.
Organized by the Department of Trade and Industry (DTI) in collaboration with local government units and private sector partners, the week-long event ran from December 1 to December 8, 2024. The fair served as a platform for small-scale farmers, artisans, and entrepreneurs to showcase their products to a wider audience.
The trade fair featured a variety of exhibits, including local food products such as native rice cakes, hinagbak (roasted sweet potato), and highland coffee. Handicrafts, including woven textiles and hand-carved wooden items, were also on display, emphasizing the province’s rich cultural heritage.
Agricultural innovations were a key focus, with exhibitors promoting sustainable farming practices and organic produce. Live workshops and demonstrations on weaving, coffee brewing, and farming techniques provided visitors with an interactive experience.
The event, named after the local term “madagaya,” meaning “prosperous,” aimed to support local businesses and promote Bukidnon’s economy. Organized by the DTI Bukidnon Provincial Office with support from Valencia City’s local government and the Bukidnon Chamber of Commerce, the fair highlighted the importance of agriculture and entrepreneurship in the province’s development.
Located in the province’s agricultural and commercial hub, the trade fair reinforced Bukidnon’s role as a center for commerce and culture. The event also offered economic opportunities for exhibitors by connecting them with a broader market, supporting the region’s growth and showcasing Bukidnon’s cultural identity.