Julie Anne San Jose, celebrated as Asia’s “Limitless Star,” has been named Ginebra San Miguel’s 2025 Calendar Girl, a highly anticipated reveal made during the “Obra Maestra” launch event in Manila. This milestone places San Jose in the company of celebrated past calendar models and underscores her growing influence in entertainment.
The calendar showcases six unique looks, each featuring Julie Anne in various themes that range from an ethereal, mermaid-inspired look to a bold, modern ensemble. This aesthetic selection highlights Ginebra San Miguel’s longstanding brand values of resilience, timeless beauty, and empowerment—qualities San Jose embodies in her career.
Ginebra San Miguel’s calendar series, renowned for blending art and branding, resonates strongly with San Jose’s wide fan base, who admire her talent, versatility, and dedication to her craft. This is not her first collaboration with the brand; she previously served as Ginebra’s muse during the Philippine Basketball Association (PBA) opening, another moment underscoring her rising popularity and impact in pop culture.
The role of calendar girl has been a significant career boost for previous honorees and is widely recognized as a mark of prestige in Philippine show business. San Jose’s appointment reflects her accomplishments and establishes her as a continuing force in the entertainment industry. As Ginebra’s 2025 Calendar Girl, San Jose is expected to embody and communicate the essence of the iconic brand, building her image further as an influential figure in Filipino culture.