Opinion

You Can Write Ads Too

As a former copywriter, I have often been asked what my favorite tagline is from all the millions of advertisement I have already seen....

Your Greatest Marketing Assets

You may not see yourself as someone who works in marketing or sales, but if you are part of a small business, especially if...

The horror! The horror!

Allan M. Joaquin, MBA, CPDM To quote Mr. Kurtz from Joseph Conrad's novel Heart of Darkness: "The horror! The horror!" Mr. Bill Gates, the erstwhile richest...

Remembering Barbie Hsu and the Cultural Legacy of Meteor Garden

By Raymond Dimayuga The passing of Barbie Hsu at 48 due to pneumonia has left a deep void in the hearts of many across Asia....

The Impact of Streaming Services on Traditional Media

By Jose Guillermo - Sunday Punch As I sit down to write this, my TV is off, not because there’s nothing to watch, but because...

What SM Can Learn from Grab: Waiting for the Winds of Social Media

By Raymond Dimayuga In the ever-shifting landscape of public outrage and viral scandals, two very different stories gripped our collective attention recently – the Grab...

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