By Daniel Que
The pandemic brought unprecedented challenges, but it also sparked a unique initiative in Pangasinan’s Fourth District (PD4) aimed at nurturing Micro, Small, and Medium Enterprises (MSMEs).
As restrictions began to lift, Representative Christopher de Venecia discovered the vibrant world of local coffee shops, igniting a passion for supporting these small businesses.
During the height of the pandemic, as businesses struggled to reopen, De Venecia took it upon himself to visit coffee shops throughout his district. He witnessed firsthand the resilience of these establishments, which had been forced to pause operations during the global health crisis. Today, that perseverance is paying off—more than a hundred coffee shops have emerged in his district alone.
“It’s exciting to see how the coffee culture is blossoming,” de Venecia shared at the recent #ExplorePD4 3rd Annual Coffee Competition, a yearly event he initiated to celebrate this burgeoning scene. “It’s become a part of our local identity, woven into the fabric of our community,” he said. The creative industries, including the coffee sector, have gained newfound recognition, thanks to the passage of the Creative Industries Development Act (Republic Act 11904) in July 2022—a landmark legislation de Venecia proudly authored in the Lower House. This act aims to support the seven million creatives in the Philippines, including baristas, chefs, and coffee producers.
De Venecia has embraced his role as a key advocate for these industries, actively engaging with coffee shop owners. “Every time I come home, there’s a new coffee shop to explore,” he remarked, emphasizing the importance of building relationships within the community. His visits often include interviews with owners, marketing guidance, and discussions on how government can further support their ventures.
The third coffee competition held on October 17 at SM Center Dagupan was not just a contest; it served as a creative platform for baristas and coffee enthusiasts to network and share insights. De Venecia noted the collaborative spirit among local coffee shop owners, who form a supportive network known as the Pangasinan Coffee Collective. This camaraderie fosters a sense of community and encourages innovation.
“There’s so much opportunity to tell our stories through the coffee we serve,” he explained. “From the design of our shops to the names of our blends, we can celebrate our local heritage and culture.” Department of Trade and Industry Provincial Director Natalie Basto-Dalaten echoed this sentiment, highlighting coffee as a priority industry cluster in their support for MSMEs. “The preparation of coffee is not just an art; it’s a labor of love,” she stated, commending De Venecia for his dedication to the sector.
Eileen Delos Santos, mall manager of SM Center Dagupan, expressed her enthusiasm for the event, emphasizing that it’s a celebration of the artistry and passion behind every cup of coffee.
“Every brew tells a story,” she said, acknowledging the competitors’ unique contributions to the community.
Susan Tandoc, president of Maxima Technical and Skills Training Institute, Inc., also praised De Venecia for his support, particularly through scholarship grants for barista students. “This competition not only showcases their skills but also provides invaluable learning experiences,” she noted, highlighting the success of many students who have since found employment in the global coffee industry.
As the coffee culture in Pangasinan’s Fourth District continues to flourish, it stands as a testament to the resilience and creativity of its people. With leaders like Christopher de Venecia championing their cause, the future looks bright for these local businesses—and the rich stories they have to share.
Participants during the #ExplorePD4 3rd Coffee Competition held at SM Center Dagupan prepare their entries.
