Allan M. Joaquin, MBA, CPDM

Senator Francis “Chiz” Escudero and several Sorsogon provincial officials are facing fresh graft and criminal complaints before the Office of the Ombudsman, accused of...

After a decade in decline, the Philippine Stock Exchange is staring down the ropes. The country now holds the dubious title of world’s worst-performing...

As you work on building your company’s brand, keep these four essential principles in mind: Focus on One Defining Attribute: Trying to appeal to...

As a former copywriter, I have often been asked what my favorite tagline is from all the millions of advertisement I have already seen....

You may not see yourself as someone who works in marketing or sales, but if you are part of a small business, especially if...

By Allan Joaquin Some years back, I had a conversation with my former boss, Mr. Julius Cruz. He is known for managing several diverse careers,...