Allan M. Joaquin, MBA, CPDM

After a decade in decline, the Philippine Stock Exchange is staring down the ropes. The country now holds the dubious title of world’s worst-performing...

As you work on building your company’s brand, keep these four essential principles in mind: Focus on One Defining Attribute: Trying to appeal to...

As a former copywriter, I have often been asked what my favorite tagline is from all the millions of advertisement I have already seen....

You may not see yourself as someone who works in marketing or sales, but if you are part of a small business, especially if...

By Allan Joaquin Some years back, I had a conversation with my former boss, Mr. Julius Cruz. He is known for managing several diverse careers,...

The Supreme Court (SC) has affirmed the conviction of former Dapitan City mayor Joseph Cedrick Ruiz for malversation and violation of the Anti-Graft and...