Sony Music Publishing just made a quiet-but-loud move in the Asian music business: Roselyn Pineda, a Filipina executive with two decades in the trenches, has been appointed President of Sony Music Publishing Asia. The handoff comes as longtime regional president Carol Ng prepares to retire at the end of March, staying on through the transitionโclean baton pass, no scramble.
Hereโs what that title actually means behind the curtains: Pineda isnโt just โoverseeingโ in the ceremonial senseโsheโs now steering both the creative and commercial engine across multiple Asian territories. That includes strengthening relationships with clients and industry partners, andโmost crucially in publishingโbuilding global pathways for songwriters in the region so their work doesnโt stop at local charts and local borders. Sheโll be based in Hong Kong, reporting directly to Sony Music Publishing International President Guy Henderson.
Pineda isnโt new to Sonyโs ecosystemโsheโs a Sony lifer with range. Sheโs coming over from Sony Music (the record label side) where she last served as General Manager in the Philippines, and before that as VP for Artist Relations and Business Development in Asia. Her rรฉsumรฉ reads like a playlist that jumps languages and decades: sheโs worked across Asian and Western acts, and sheโs been operating out of Hong Kong and the Philippines since 2001, with a career that began in marketing at Unileverโthe kind of background that trains you to think in both brand-building and long-game strategy.
Zoom in on her recent Philippines track record and you see why this appointment tracks: she oversaw the reopening of Sony Music Entertainmentโs Philippines office in late 2018, signed major local names like Ben&Ben, SB19, and IV of Spades, and led Sonyโs acquisition of the ABS-CBN music catalogue in 2024โa rights play with real weight in the local industry. In 2025, she was also recognized as Billboard Philippinesโ first Music Industry Executive of the Year. Now, sheโs taking that operatorโs rรฉsumรฉ into a publishing role where the currency is rights, relationships, and the ability to turn writers into global staples.
Image from Sony Music Entertainment